I build brands, teams, and
the systems that scale them.

PEOPLE LEADER | BRANDING STRATEGIST | PROCESS DEVELOPER
By overhauling the creative team's processes at a high-growth marketing agency, I --

Cut deliverable times in half, reducing client churn from 17% to 6%.
While working for a nationally distributed craft distillery, I directed a top-to-bottom rebrand resulting in--

A 30% increase in sales the following year.
As Creative Director for Ncontracts, an enterprise SaaS company, I worked on campaigns with a --

7.85% CTR, and others that reduced ad spend by 83.3% ($12 CPC down to $2)
My position as Creative Operations Director allowed me to --

Co-manage up to 30 employees, completing dozens of client projects every month.
Case Studies
From Fragmented Identity to Market Leader: A Strategic Brand Transformation
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(5 minutes)
A Strategic Rebrand, Distilled
Ask ten people what Mile High Spirits is and you'll get ten different answers — a nightclub, a whiskey brand, "the Punching Mule guys."

None of them are wrong, not really, but that was exactly the problem.

Here's how I turned a 20+ product identity crisis into a unified brand people could actually describe.
(5 minutes)
The Credibility Gap
How do you fix a high-growth brand when the product delivery and design frameworks are nonexistent?

Confronted with an unsustainable 17% monthly customer churn, I overhauled creative operations from a generalist model to aefficient specialty system.

Poject timelines were cut in half, client retention skyrocketed, and the revolving door of internal turnover finally stopped.
(5 minutes)

About James

• 14 years of creative industry and marketing experience.
• Current Director of Creative Marketing for Ncontracts, a high-growth    SaaS platform for banks and credit unions.
• Team leader, process developer and AI innovator.
• Oversaw the production of a nationally distributed spirits rebrand.
• Extensive experience in brand strategy, graphic design, copywriting.
• Photo and Video Expert.
• Storyteller and branding guide.
• When off the clock; two-time author, home cook, amateur yogi and    professional bookworm (34 books this year and counting).

Contact

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